Jo Daviess Conservation Foundation (JDCF)

JDCF hosts an annual fundraiser to raise money for the conservation. The 2020 event was hosted virtually due to COVID-19. I designed a logo for the event that tied in their conservation name along with the program name “Daring to Inspire.” The name of the event reflects the cause which was to “dare” the younger generations to act and donate to preserve the conservation land. The goal was to reach younger generations as they’re seeing less of a response in this age bracket. I designed the fundraiser mailing which included an invite, pledge card, thank you card and envelope. I also created a digital email invite and an online charity site that was hosted through Classy. People were able to donate before and during the live event. The foundation was extremely pleased that they exceeded their donation goals.